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The Florence Pottery Experience: Factory Tour & Masterclass

5.0 · 236 reviews on Viator & Tripadvisor ⏱ 2h ✓ Free cancellation
Salvatore in factory

At a glance

The Florence Pottery Experience: Factory Tour & Masterclass is a 2h small-group experience in Florence, Italy, operated by La Galleria Nuove Forme d'Arte. Travellers rate it 5.0 out of 5 across 236 reviews on Viator and Tripadvisor. Prices start from $137.43 per person, and free cancellation is available. Included: Worldwide shipping of your finished pieces to your home, Private guided tour of a working pottery factory, Option to order custom-made ceramics to add in the same box I have to ship.

Highlights

  • Rated 5.0/5 by 236 travellers
  • Small group of up to 6 people for a more personal experience
  • Free cancellation for flexible planning

Quick facts

Duration
2h
Group
Small group, up to 6 travellers
Languages
English
Pickup
Meet at the start point
Confirmation
Instant confirmation
Ticket
Mobile or paper ticket accepted
Cancellation
Free cancellation (see policy)

Overview

Hi, my name is Matteo, and I grew up surrounded by clay, watching my father and grandfather shape ceramics by hand.
Florence is full of incredible things to see, but there is an Italy beyond the tourist routes that is worth discovering. We are right there.
Montelupo Fiorentino is where Florence's ceramics have been made for over 700 years.

When you visit us, you step into the daily life of a pottery family. You meet my father Salvatore, who has been at the wheel for 50 years, and the artisans who hand-paint every single piece — it gives you a whole new appreciation for handmade things. If something catches your eye, you can also order custom-made pieces directly from the factory!
After the visit you get into it yourself, sit at the wheel, and make something with your own hands.

We are proud to enrich the Italy trip of the people who come to us, so they can say they did not only visit Italy — they explored it, understood its traditions, and left with something they created themselves.

What's included

What's included

  • Worldwide shipping of your finished pieces to your home
  • Private guided tour of a working pottery factory
  • Option to order custom-made ceramics to add in the same box I have to ship
  • Local transport to the factory by car
  • Double firing and hand glazing of your pieces
  • All materials: clay, apron, and pottery wheel

Itinerary

  1. Montelupo Fiorentino is a small town just 20 minutes from Florence, known for over 700 years of ceramic tradition. Leave the crowds behind and step into the real Tuscany — a family workshop where five generations of potters have shaped clay every day.

    You will visit a pottery factory and see the full production cycle, from raw clay to hand-painted majolica, and meet the artisans who make it all by hand.
    Back at the shop, my father Salvatore — a master potter with 50 years of experience — will guide you step by step as you shape your own piece on the wheel. Whether you have never touched clay before and want a fun, hands-on way to bring home a tangible memory of your trip to Italy, or you are an experienced potter looking to refine your technique with Italian craftsmanship — Salvatore adapts to your level.

    After your visit, we fire your piece, glaze it by hand, and ship it to your home — anywhere in the world, included in the experience price. In about two months, a piece of Tuscany made by your hands arrives at your door.

    Awarded as one of the Best Experiences in Italy 2025, it is suitable for all ages — couples, families, solo travelers, and groups.

Meeting point

The ride through the Tuscan countryside? Already part of the experience. Getting here is very easy and I will be there to welcome you :)
By train: Florence SMN to Montelupo-Capraia, 20 min ride. The shop is a 2-min walk.
By car: free parking near the MMAB Ceramics Museum, 1 min from the shop.

Good to know

  • Infants and small children can ride in a pram or stroller
  • Service animals allowed
  • Public transportation options are available nearby
  • Suitable for all physical fitness levels
  • Children must be accompanied by an adult
  • Very easy to reach by train with a 20min ride from Florence

Cancellation policy

For a full refund, cancel at least 24 hours before the scheduled departure time.

Frequently asked questions

How long does the The Florence Pottery Experience: Factory Tour & Masterclass take?

The experience lasts about 2h.

How much does it cost?

Prices start from $137.43 per person. The final price depends on the date, time and number of travellers, and is confirmed on Viator before you pay.

What's included?

Worldwide shipping of your finished pieces to your home; Private guided tour of a working pottery factory; Option to order custom-made ceramics to add in the same box I have to ship; Local transport to the factory by car; Double firing and hand glazing of your pieces; All materials: clay, apron, and pottery wheel.

Where does it start?

The ride through the Tuscan countryside? Already part of the experience. Getting here is very easy and I will be there to welcome you :) By train: Florence SMN to Montelupo-Capraia, 20 min ride. The shop is a 2-min walk. By car: free parking near the MMAB Ceramics Museum, 1 min…

Can I cancel?

For a full refund, cancel at least 24 hours before the scheduled departure time.

Which languages is it offered in?

It is guided in English.

Is it worth it?

Travellers rate it 5.0 out of 5 across 236 reviews on Viator and Tripadvisor, which places it among the top-rated experiences in Florence.

From $137.43 · Check availability